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Parsippany, NJ – Katena Products, a leading global provider of precision ophthalmic instruments, biologics, and devices to hospitals, surgical centers, and ophthalmic and optometric offices announces the launch of the all-new katena.com, an interactive and engaging ecommerce and education portal. The new site enables existing and prospective customers to review the complete assortment of Katena products and immediately order on-line.
The new site integrates all Katena instruments, Barron corneal devices, Katena/IOP biologics, lens, and EagleVision punctum plug lines into a unified, fully searchable site.
A 24/7, 365 days a year accessibility to Katena products is a hallmark of the site.
Customers establishing an account will be provided a portal to order products and assemble quotes. Additional portal functionality includes viewing past order and quote history, account balances, and repair and return status. Account holders will be able to view pricing and receive news and information relevant to Katena, the industry, and their account.
All users may research useful information on each product, including relevant videos and literature. Supporting information for each of the products is also included. A fully interactive product search feature will produce relevant results irrespective of preferred search methods.
“Our new site is designed to provide a world-class ecommerce solution to assist our customers, current and prospective. They will be able to discover the full breadth of the Katena product offering in an engaging fashion,” said Mark Fletcher, CEO. “More than simply an ecommerce site, we have designed Katena.com to actively engage users and provide an educative approach to locating and buying the products required to optimize patient outcomes.”
The recently acquired Rhein Medical products can still be found at www.rheinmedical.com.
For customers outside of the US, Blink Medical products can be found at www.blinkmedical.com.
About Katena Products, Inc.
Katena is a recognized worldwide leader in specialty surgical and consumable ophthalmic and optometric products. Katena markets a comprehensive line of surgical instruments, biologics, medical devices and optical lenses to physician offices, hospitals and ambulatory surgery centers through their direct salesforce and to international customers in over 110 countries through an extensive distributor network. Katena continues to strengthen its position in these key markets through organic growth and merger and acquisition strategies. For additional information please visit www.katena.com.
Katena Products, Inc. is owned by Audax Private Equity, a Boston-based private equity firm. Audax Private Equity is an integral part of Audax Group, an alternative asset management firm specializing in investments in middle market companies. With offices in Boston, New York, and Menlo Park, Audax Group has over $10 billion in assets under management across its Private Equity, Mezzanine, and Senior Debt businesses.